--- title: "How Attention Valuation Works | Valiyou" canonical: https://valiyou.com/how-it-works lang: en updated: 2026-10-09 --- How Attention Valuation Works | Valiyou # How Valiyou™ Works Turning attention into equity through transparent, data-driven valuation [Get started](https://valiyou.io/auth/signup)[Explore platform →](/platform) ## The Problem What is your audience really worth? In today's fragmented media landscape, attention is the new currency. Whether you are a sports club, an influencer, a nonprofit, or a business, your audience interacts with you across countless touchpoints — from social media and digital platforms to physical events and broadcasts. This creates a massive challenge: It is hard to know what your brand is really worth because there are no standardized rules for measuring it. This uncertainty is risky. Without clear data, you are likely undervaluing your impact, and partners are hesitant to invest in what they cannot measure. Only 37% of companies have a standardized process for measuring return on partnerships. We are here to change that. ## The Solution Attention for Equity Valiyou™ bridges the gap between brands and partners by providing a reliable, standardized way to value audience reach. We call this Attention for Equity. We believe that value goes beyond a single metric. It's not just about followers or ticket sales; it's about the depth of connection, the loyalty of your community, and the total ecosystem you create. Valiyou™ captures the value of this entire ecosystem. ## Our Process Valiyou's Data-Driven Approach Our platform transforms complex engagement data into clear financial value through a transparent, three-step process 1 Quantitative Valuation (The Reach) We start by measuring the tangible reach of your brand across all channels. Using industry-standard CPM (Cost Per Mille) rates, we calculate the media value of your: - Social Media - Digital Presence - Physical & Broadcast 2 Qualitative Multiplier (The Impact) Numbers don't tell the whole story. A passionate community is worth more than passive views. We apply a unique “Quality Score” to your valuation based on: - Brand Strength - Engagement Quality - Commercial Potential 3 Your True Market Value Valiyou™ delivers a precise, defensible valuation of your brand. You get a clear price tag for your sponsorship packages and partnerships. - ![Valiyou icon](/images/logos/Valiyou_ikon_black.svg)![Valiyou icon](/images/logos/Valiyou_icon_white.svg)More data, better benchmarks - ![Valiyou icon](/images/logos/Valiyou_ikon_black.svg)![Valiyou icon](/images/logos/Valiyou_icon_white.svg)Better benchmarks, stronger currency - ![Valiyou icon](/images/logos/Valiyou_ikon_black.svg)![Valiyou icon](/images/logos/Valiyou_icon_white.svg)Stronger currency, harder to leave ## Everything you need Powerful Features for Growth Centralized Overview See all your metrics and insights in one dashboard. No more scattered spreadsheets. Track Value Over Time Monitor how your brand equity grows month by month and prove your progress. Professional Reporting Generate detailed, data-driven reports for stakeholders and sponsors with a single click. Transparent Methodology Access detailed formulas and valuation methods so you can explain your value with confidence. ## Only Valiyou Offers Full Valuation Calculator While competitors offer limited capabilities or black-box AI, Valiyou provides transparent, comprehensive valuation tools at the lowest price point. Our Valuation Calculator gives you complete transparency into how sponsorship values are calculated. No hidden algorithms, no black boxes. Just clear, actionable insights that help you price your sponsorships with confidence. [\* Estimated pricing based on market research](#sources-methodology) Valiyou €1k /year Blinkfire €80k–€270k\* Sponswatch €50k–€205k\* [See Pricing](/pricing)[How Valiyou Compares →](/compare) ## Solutions for everyone Built for sports. Works for creators and events too. [ ![Sports Clubs](/_next/image?url=%2Fimages%2Fheroes%2Fsports-runners-hero.webp&w=3840&q=75&dpl=dpl_CCS4dPp1LuqQJmvFtuQGCLA72BtF) Learn more Sports Clubs Valuation platform for sports teams and athletes ](/solutions/sports-clubs)[ ![Influencers](/_next/image?url=%2Fimages%2Fheroes%2Finfluencers-backpacker-hero.webp&w=3840&q=75&dpl=dpl_CCS4dPp1LuqQJmvFtuQGCLA72BtF) Learn more Influencers Measure and showcase your social media value ](/solutions/influencers)[ ![Nonprofits](/_next/image?url=%2Fimages%2FBrand%2Fvolunteer-donation-parallax.webp&w=3840&q=75&dpl=dpl_CCS4dPp1LuqQJmvFtuQGCLA72BtF) Learn more Nonprofits Demonstrate impact and value to stakeholders ](/solutions/ngos)[ ![Businesses](/_next/image?url=%2Fimages%2Fheroes%2Fbusiness-professional.webp&w=3840&q=75&dpl=dpl_CCS4dPp1LuqQJmvFtuQGCLA72BtF) Learn more Businesses Professional valuation for businesses ](/solutions/businesses)[ ![Events](/_next/image?url=%2Fimages%2Fheroes%2Fevents-art-gallery-hero.webp&w=3840&q=75&dpl=dpl_CCS4dPp1LuqQJmvFtuQGCLA72BtF) Learn more Events Showcase the value of your events ](/solutions/events)[ ![Musicians](/_next/image?url=%2Fimages%2Fheroes%2Fmusicians-jazz-hero.webp&w=3840&q=75&dpl=dpl_CCS4dPp1LuqQJmvFtuQGCLA72BtF) Learn more Musicians Prove your worth in the music industry ](/solutions/musicians) ## Ready to know your worth? Valiyou™ turns attention into equity. Let's build your bridge to better partnerships. [Start Your Valuation](https://valiyou.io/auth/signup)[Learn more →](/platform) ## Valiyou Trust Center - Your trust is our top priority ### We never sell your data \- Ever! ### EU Hosting Data stored in EU ### GDPR Compliant Full compliance ### AES-256 Encryption Bank-level security ### Enterprise SSO SAML & OIDC ### ISO 27001 Infrastructure certified ### Sources & Methodology Last verified: 15 October 2026 • Click to view details Pricing comparisons are based on publicly available information and market research. Estimated pricing uses industry benchmarks and typical enterprise contracts. All prices shown are approximate and subject to change. Contact vendors directly for accurate quotes. Pricing sources include published package rates from vendor websites and rate cards, converted to EUR using ECB reference rate (19 Jan 2026: 1.1631). Sources: [Valiyou](https://valiyou.com/pricing) • Estimates based on rate cards and benchmarks: [Blinkfire](https://www.blinkfire.com/d/pricing/analytics) • [Sponswatch](https://sponswatch.com/)