How Valiyou Works

Turning attention into equity through transparent, data-driven valuation

The Problem

What is your audience really worth?

In today's fragmented media landscape, attention is the new currency. Whether you are a sports club, an influencer, a nonprofit, or a business, your audience interacts with you across countless touchpoints — from social media and digital platforms to physical events and broadcasts.

This creates a massive challenge:

It is hard to know what your brand is really worth because there are no standardized rules for measuring it.

This uncertainty is risky. Without clear data, you are likely undervaluing your impact, and partners are hesitant to invest in what they cannot measure. Only 37% of companies have a standardized process for measuring return on partnerships. We are here to change that.

The Solution

Attention for Equity

Valiyou™ bridges the gap between brands and partners by providing a reliable, standardized way to value audience reach.

We call this Attention for Equity.

We believe that value goes beyond a single metric. It's not just about followers or ticket sales; it's about the depth of connection, the loyalty of your community, and the total ecosystem you create.

Valiyou captures the value of this entire ecosystem.

Our Process

Valiyou's Data-Driven Approach

Our platform transforms complex engagement data into clear financial value through a transparent, three-step process

1
Quantitative Valuation (The Reach)

We start by measuring the tangible reach of your brand across all channels. Using industry-standard CPM (Cost Per Mille) rates, we calculate the media value of your:

  • Social Media
  • Digital Presence
  • Physical & Broadcast
2
Qualitative Multiplier (The Impact)

Numbers don't tell the whole story. A passionate community is worth more than passive views. We apply a unique “Quality Score” to your valuation based on:

  • Brand Strength
  • Engagement Quality
  • Commercial Potential
3
Your True Market Value

Valiyou™ delivers a precise, defensible valuation of your brand. You get a clear price tag for your sponsorship packages and partnerships.

  • Valiyou iconMore data, better benchmarks
  • Valiyou iconBetter benchmarks, stronger currency
  • Valiyou iconStronger currency, harder to leave

Everything you need

Powerful Features for Growth

Centralized Overview

See all your metrics and insights in one dashboard. No more scattered spreadsheets.

Track Value Over Time

Monitor how your brand equity grows month by month and prove your progress.

Professional Reporting

Generate detailed, data-driven reports for stakeholders and sponsors with a single click.

Transparent Methodology

Access detailed formulas and valuation methods so you can explain your value with confidence.

Only Valiyou Offers Full Valuation Calculator

While competitors offer limited capabilities or black-box AI, Valiyou provides transparent, comprehensive valuation tools at the lowest price point.

Our Valuation Calculator gives you complete transparency into how sponsorship values are calculated. No hidden algorithms, no black boxes. Just clear, actionable insights that help you price your sponsorships with confidence.

* Estimated pricing based on market research

Valiyou
€1k /year
Blinkfire
€80k–€270k*
Sponswatch
€50k–€205k*

Solutions for everyone

Built for sports.
Works for creators and events too.

Ready to know your worth?

Valiyou™ turns attention into equity.
Let's build your bridge to better partnerships.

Valiyou Trust Center - Your trust is our top priority

Pricing comparisons are based on publicly available information and market research. Estimated pricing uses industry benchmarks and typical enterprise contracts. All prices shown are approximate and subject to change. Contact vendors directly for accurate quotes.

Pricing sources include published package rates from vendor websites and rate cards, converted to EUR using ECB reference rate (19 Jan 2026: 1.1631). Sources: Valiyou • Estimates based on rate cards and benchmarks: BlinkfireSponswatch